After almost two years after the release of the first App for the Iphone, today Gucci – to celebrate its 90th anniversary – presents a new App that leverages experience the technological potential of the IPad. GUCCI BY GUCCI STYLE is an exclusive shopping magazine that provides digital access to unprecedented world Gucci. Fashion, trends, craftsmanship and stories combine to create visually compelling editorial content. The new App also offers a series of animations, always up-to-date fashion stories, and live feeds from Gucci to Twitter, Tumblr and Facebook.
Downloaded from the App Store, GUCCI STYLE invites users to connect, read, share, and shopping. For the first time, users will be able to make purchases from the IPad and navigate directly from the App to the Gucci Flagship Store digital. The great attention to detail is also reflected in the content, available in eight languages (English, Spanish, French, German, Korean, Chinese and Japanese) and font inspired by the signature of founder Guccio Gucci.
Creative Director Frida Giannini offers readers exclusive commentary and a selection of products specially chosen to create a truly unique experience for Gucci. The user is now the protagonist and first person can handle the latest generation technology in a variety of interactive content and just one click away:
* Men's and women's collections – the current Prefall collection comes alive through user interaction with the models and the look available for purchase.
* How you wear – Frida Giannini shares her style choices for fashion autumn everyday
* The new Dolce Vita – a journey on the road to Italy aboard a 500 by Gucci, tips on where to stay, eat, drink and what to wear from Rome to Turin
* Viva vinyl – Frida Giannini reveals a part of his collection of vintage vinyl
* The secrets of the trade – the Gucci masters artisans show their skill in performing a Bamboo
* Ready to jump – Edwina Alexander, the number one in the world in the category women's jumping, speaks of his life from Amazon-style Gucci.
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